As an app in the short video field, TikTok app has not been long since it came out. There are naturally reasons why it can rush to the top of the short video field in just less than a year in China. After a short video experience for some time, I found that the product manager who made this product must be a very knowledgeable product and a very knowledgeable user psychology.
The reason why TikTok app can catch fire in a short period of time is that it is inseparable from its design and user experience. Some time ago, when I downloaded the TikTok, I found that there was a tremble that I could brush in bed for a long time, and I was happy to brush it. Although I know that it’s not good to brush and tremble for a long time, I just can’t get out of it by immersing myself in it.
Later, after analyzing the short video on TikTok, I found that the reason why the short video on TikTok app is attractive is that it has the following reasons.
First, music materials and video selection in TikTok app are more creative.
When we turn on the TikTok app and see some short videos, we will find that there are short videos of various subjects in the TikTok. Some people specialize in making short videos of piano playing or instrument playing, and then a good copy is a good short video. At the same time, many people have been making short videos in the vertical field, so they will attract a lot of fans in this way.
There is also a group of people who upload short videos of calligraphy on TikTok. Whether it’s pen or brush, they can show a paragraph on it and add a piece of music with great artistic conception. When you open this video, on the one hand, you can be attracted by their beautiful calligraphy, on the other hand, you will be brought into this artistic conception by the combination of music and calligraphy.
Of course, there are many people who shoot tourist materials in TikTok. Because many people often run around, they have a lot of opportunities to get in touch with nature. In the process of traveling, when they encounter some delicious, interesting and shocking scenes, they can record them on their mobile phone in time and arrange them into short videos. When these short videos are combined with luxury or aesthetic music, it makes a difference. Because many people have an idea of traveling to a distant place in their hearts, probably because of the pressure of survival or life, many people temporarily put this idea on the shelf. But the TikTok, many places they could not go to, finally someone can take pictures to show them. So many people can find poems and distant places without going further.
Of course, besides music, calligraphy and travel, there are many young people who will send their emotional life and feelings to TikTok in the form of short videos. Perhaps marriage and love will always have topics to talk about. In the emotional world, there may always be topics to talk about.
There are also quite a number of students in the school who play with TikTok. These students will also shoot some interactive topics between teachers and classmates. They will show their youth life vividly through short videos.
Secondly, TikTok has focusd on users’ needs and feelings.
When we open the TikTok app, we will find that most of the groups on the TikTok are young people. These young people use short videos to combine their real life, psychological status and emotional sustenance.
Nowadays, young people live in a society where material life is relatively abundant. Many young people will no longer worry too much about something on the biomass level. What’s more, many young people think about some spiritual issues, so poetry and distance have become a topic of discussion for many people.
However, in this materialistic society, many people will involuntarily fall into helplessness and confusion. At this time, the emergence of TikTok just provides them with a tool, they can express their helplessness and confusion in the form of text, image, sound and video. So when they mix these elements together, a short video app that records their real life just comes in handy.
Although TikTok encountered some problems in the previous period of time, because some of its authors sent some inappropriate videos and were audited, so this has caused some adverse effects in society. On the one hand, it has something to do with the lax auditing of TikTok. On the other hand, it is because some creators are too eager to make quick profits and not to love themselves. They want to be famous in this social app, so they are using TikTok fans generator to get free TikTok followers. Fortunately, the TikTok also acknowledged its mistakes in time and actively withdrew from a series of improvement measures.
Of course, as a kind of short video app which is still trying to make progress, it is normal for TikTok to encounter some problems in the process of development. After all, growth will make mistakes. The key is to correct mistakes in time.
At present, TikTok in the overall function design is still very good, I hope it will not make some mistakes against the positive energy of society in the future development, it can bring happiness to everyone at the same time, it can really bring some positive energy to society.